I believe the best work combines fresh thinking with the knowledge that already exists within an organisation.

My career has taken me from London to New York and San Francisco. Along the way I've worked for big agencies and tiny ones, advised some of the world's biggest brands, and led media from both sides of the table.

At Carat, I led the North American P&G business, where driving brand growth was a collective effort across multiple disciplines and agencies. It was simply how the best work got done.

At Meta, as Global Media Director, I built the company's global media organisation from the ground up — creating its operating model, defining its capabilities and leading a team across four regions. I later led Meta's first global media agency review.

That experience has given me a deep understanding of how large marketing organisations operate: how decisions get made, how teams and partners work together, and what it takes to turn strategic thinking into something that works in practice.

I've always loved the people part of the job as much as the thinking part. I make time to understand different perspectives and get to the heart of a challenge.

Often, the initial brief isn't quite the problem we end up solving.