Helping brands and agencies shape media and marketing strategy, strengthen capabilities and get more from client–agency partnerships.

STRATEGIC ADVISORY

From leading major brand relationships to building global media capabilities, I bring a senior perspective shaped by both agency and client-side roles.

EXPLORE THE WORK

“Helen got to grips with the brief, bringing clarity and structure to a huge amount of information and turning it into a practical framework that teams could put into use quickly.”

Chief Strategy Officer
Global Media Holding Co.
EXPERIENCE ACROSS LEADING GLOBAL BRANDS

A different perspective. A practical outcome.

I believe the best work combines fresh thinking with the knowledge that already exists within an organisation.

ABOUT HELEN

The Work

Every brief is different. I'm brought in when there's an important question to work through, an existing approach that needs to evolve, or simply a need for a fresh perspective.

The work tends to fall into a few areas.

  • Media & Marketing: Helping brands and agencies navigate media and marketing questions in the context of their broader business goals. That might mean developing a strategy around a particular growth ambition, or making sense of what’s changing in media and how people are behaving, what actually matters and what to do about it.

    Capabilities: Sometimes the work is about how the organisation itself needs to evolve — building new capabilities or rethinking those already in place. This can include planning processes and frameworks, operating models and roles.

  • The strongest partnerships are rarely accidental. They are built, maintained and recalibrated over time.

    We work with brands and agencies to strengthen client-agency relationships. Through a focused, structured programme, The Partnership Accelerator helps diagnose what's really happening, align on priorities and take action to unlock value already within reach.

    The goal is simple: protect commercial value, improve performance and reduce unnecessary disruption. Learn more

    Read the Adweek ‍launch story

    A joint offering with Doug Ray (Ray Media Advisory) and Donna Wiederkehr. © 2026

  • I take on selected board and advisory roles where my experience across the client and agency sides of the media industry brings a different perspective to the table.

Projects

A focused piece of work, scoped around the question we're trying to answer.

Ongoing Advisory

Senior strategic input through a regular commitment or retainer.

Consultancy Partnerships

Joining a team for a specific project or longer-term collaboration.

How We Might Work Together

“Helen is a great person to have around the board table. She brings deep media experience, a different perspective and isn’t afraid to challenge our thinking. And she’s someone you genuinely enjoy working with.”

Pat Murphy
Founder & CEO · MurphyCobb

  • “Helen brought strong strategic thinking to an ambitious brief, using in-depth research to identify emerging media trends and what they meant for the client in both the short and long term. She quickly became a seamless part of the team and was a great partner throughout.”

    Senior Consultant · Independent Media Consultancy

  • “Doug & Helen brought a rare combination of rigor and strategic clarity to a genuinely complex project spanning multiple teams, markets and levels of seniority. Their recommendations gave us an inspiring way forward.”

    CEO, North America · Global Media Agency

  • “Helen got to grips with the brief, bringing clarity and structure to a huge amount of information and turning it into a practical framework that teams could put into use quickly. She struck the right balance between global consistency and local flexibility, and worked closely with our key markets to help bring the thinking to life.”

    Chief Strategy Officer · Global Media Holding Co.

  • “Helen is a great person to have around the board table. She brings deep media experience, a different perspective and isn’t afraid to challenge our thinking. And she’s someone you genuinely enjoy working with”

    Pat Murphy · Founder & CEO, MurphyCobb

Let’s Talk

A first conversation doesn’t need a brief.

I'd love to hear from you. Send me a message here, or connect with me on LinkedIn